The Los Angeles-based cult-beauty brand opens its newest retail location in Century City, marking its 33rd store in the U.S. and fifth store in the greater Los Angeles area.
NYX Professional Makeup stores combine digital technology with a hands-on educational environment that provides consumers with a completely new makeup experience.
During the grand opening beauty YouTuber, Chrisspy hosted a special Meet & Greet for fans. Fans were given the opportunity to explore the stores features and it’s innovative technologies, such as the exclusive in-store Beauty Bar, an interactive makeup station featuring custom video tutorials; a trend-based digital Lip Bar, Shadow Bar, Brush Bar, Lash Bar; and an exclusive Service Bar where fans can book 30 minute mini-tutorials.
NYX is also scoring big in the trend to customisation. Shoppers in stores can put together customised eye shadow palettes as well as engrave their name on a makeup brush.
Also in attendance for the grand opening event were Top Beauty Influencers and YouTubers @Edgarsmakeup, @Lilmissmegsmakeup, @Hellofritzie, @Jkissamakeup, and @MakeupbySepi