How to get a press pass as a freelancer

If you are journalists working for a publication you will likely need some form of Request For Accreditation Letter to apply for press passes to any major industry event. The letter is usually sent via email and signed off by the editor, which gives the event organiser a summary about the publication and any work credentials. If you are a freelancer or influencer it is most likely that you are independently running a publication or platform, therefore, will have to introduce and apply for accreditation yourself. When pitching the idea of covering an event for your online platforms and publications as a freelancer, try to keep in mind the marketing needs of the event organiser also if your platform fits into the event category. Example, if you apply to attend a film screening even though the majority of your audience and content is geared towards the beauty industry, you are most probably are not going to be considered for passes. Try and keep events you plan to cover relevant to your niche, and demographic.   So what are the basics event organisers seek? Event publicity Event feedback Audience engagement With those in mind, you can start drafting your pitch. You may want to include a media kit if you have one. Depending on the event most event organisers will receive hundreds of requests from both UK & International writers and influencers so keep the email short, straight to the point and key.   What to include: Information about your target audience Previous event coverage Analytics/ Traffic Stats Provide authenticity An exchange for the press pass.     An example email template Subject: Press Accreditation: (event name, date). Hi Emily, My name is Sam Smith), and I write for Anonymous magazine. I’m contacting you regards to applying for a press pass for perfume product launch party on the 30th September. All event coverage will be published on 5th October 2019 on the Anonymous magazine website. Anonymous magazine is an online fashion, beauty and lifestyle platform **give a brief introduction of about your platform/ website** where we cover dozens of high profile product launches each year. Anonymous gets on average over 120,000 unique views per month.***Give details of your traffic/demographic analytics here**. I have provided links to previous event coverage below and I am happy to provide any additional information you might require. Thank you for your consideration! Regards, (Your name).  …

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When Is Fashion Week?

Fashion week is an annual fashion industry event, lasting approximately one week. The week-long event is split into four seasons. These seasons are Spring/Summer, Fall/Winter, Resort and Pre-Fall. However, the two major fashion seasons, are Spring/Summer and Fall/Winter. Spring/Summer starts in January and runs until around June, and Fall/Winter goes from July to December. The purpose of fashion week is for designers to present their new collections to major and independent media outlets, retail buyers, and others with influence in the fashion world (such as celebrities and socialites). JAN  London Men’s Fashion Week From Jan. 06 to Jan. 08  Florence Men’s Fashion Week from Jan. 09 to Jan. 12 Milan Men’s Fashion Week from Jan. 12 to Jan. 15    Berlin Fashion Week from Jan. 16 to Jan. 18   Paris Men’s Fashion Week from Jan. 17 to Jan. 21  Stockholm Fashion Week from Jan. 21 to Jan. 23 Paris Couture Haute Couture from Jan. 21 to Jan. 25 Madrid Fashion Week from Jan. 24 to Jan. 29 Düsseldorf Fashion Week from Jan. 27 to Jan. 31 Barcelona Fashion Week from Jan. 29 to Feb. 02 Copenhagen Fashion Week  from Jan. 31 to Feb. 02 FEB Ukrainian Fashion Week from Feb. 03 to Feb. 08 New York Men’s Fashion Week from Feb. 04 to Feb. 07 New York Fashion Week  from Feb. 07 to Feb. 14 Munich Fashion Week  from Feb. 10 to Feb. 12 Las Vegas Fashion Week  from Feb. 11 to Feb. 14 London Fashion Week –  from Feb. 16 to Feb. 20 Milan Fashion Week (women’s) –  Feb. 20 to Feb. 26 Paris Fashion Week (women’s) –   from Feb. 27 to Mar. 07 MAR Los Angeles Fashion Week  from Mar. 12 to Mar. 14 Lisbon Fashion Week  from Mar. 17 to Mar. 17 Seoul Fashion Week   from Mar. 19 to Mar. 24 Tokyo Fashion Week   from Mar. 19 to Mar. 24 Portugal Fashion Week  from Mar. 22 to Mar. 24 Shanghai Fashion Week  from Mar. 28 to Apr. 03 MAY Mercedes Benz Fashion Week Tbilisi   from May 03 to May 07 FUNKSHION: Fashion Week Miami Beach  from May 04 to May 06 Dubai Fashion Week   from May 09 to May 12 JUN London Men’s Fashion Week  from June 09 to June 11  Florence Men’s Fashion Week   from June 12 to June 15 Milan Men’s Fashion Week  from June 16 to June 19    Paris Men’s Fashion Week –   from June 19 to June 24    JUL Paris Haute Couture  from July 01…

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UK & International Trade Shows

[qcopd-directory mode=”one” list_id=”31967″ style=”style-1″ item_orderby=”menu_order” column=”1″ enable_embedding=”false” title_font_size=”10px” subtitle_font_size=”10px” title_line_height=”11px” subtitle_line_height=””] [su_box title=”Add A Trade Show” box_color=”#ffffff” title_color=”#000000″]We’re mapping out a trade show guide in key cities around the world. To add your shows please email us at Hello@thepresstent.com[/su_box]

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Where To Stay In London

Plan your accommodation in advance, whether you’re searching for accommodation during the fashion week, festival season or to attend press days we have put together a quick list of hotels to explore. [qcopd-directory mode=”one” list_id=”31262″ style=”style-1″ item_orderby=”menu_order” column=”2″ enable_embedding=”false” title_font_size=”10px” subtitle_font_size=”10px” title_line_height=”12px” subtitle_line_height=””] [su_box title=”Add A Hotel” style=”soft” box_color=”#ffffff” title_color=”#000000″]We’re mapping out an accommodation guide in key cities for key fashion week events around the world. To add your hotel or rentals please email us at Hello@thepresstent.com [/su_box]

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